About Us

Sam Williamson

Williamson Bros. Realty & Auction Co., Inc. is headquartered in Athens, Georgia. We sell both real estate and personal property by traditional selling methods and/or the accelerated marketing auction method.

Our real estate sales include residential, commercial and industrial, farms, land, lake and mountain properties. Personal property sales include business liquidations, surplus material and inventory, antiques, restaurant and supermarket equipment, farm and construction equipment, antique to late-model vehicles, estates, coins, firearms, and even a pair of water buffalo.

Williamson Bros. has conducted sales and auctions for individuals, estates, business owners, executors and administrators, receivers, attorneys, financial institutions, bankruptcy court trustees and local governments.

Our customized, aggressive marketing program combines the latest technologies online at multiple well-known websites, our Event Alerts e-newsletter (with thousands of individuals requesting sign-up), our website, phone technologies, newsprint and publications, and flyers and direct mail.

About Sam Williamson, REALTOR®, Auctioneer

Sam Williamson, owner and president/CEO of Williamson Bros. Realty & Auction Co., Inc., is a licensed professional REALTOR® and auctioneer, and a personal property appraiser. Committed to excellence in providing quality services that exceed customer expectations, Sam’s goal is to have highly satisfied customers who recommend and refer his services.

Sam’s professional style accommodates any traditional real estate sale as well as auctions in multiple venues, and always includes his over 25 years of expertise as a REALTOR® and auctioneer. His events are effective for seller goals of obtaining top market value, and relaxing, informative and even fun for the crowd. Attendees compliment his friendly, compelling personality and clear, upbeat bid-calling, interspersed with entertaining commentary to keep audiences alert.

At only 21 years of age, after attending UGA and teaching at a local middle school, Sam founded his Lock & Key business in Athens, Georgia, now celebrating over 48 years in business. After becoming a REALTOR® and auctioneer, Sam turned over operations of Clarke County Lock & Key, Inc. to his brother Allen in order to devote his knowledge and expertise full time to his real estate and auction career.

Having sold real estate and conducted auctions and estate sales in the Southeast and nationwide, Sam has honed his selling and auction skills and his knowledge of the business. He developed a successful, unique real estate business model that drew the attention of both the real estate and auction professions. Sam has also sold a wide variety of personal and business property, giving him experience in valuing antiques, art, collectibles, furniture, coins, firearms, construction equipment, vintage vehicles and much more.

Sam’s strong work ethic, generosity and kindness have gained community recognition and respect. Whether a large multi-parcel real estate event or a small estate, a benefit event or other services, he is committed to providing the best possible result for the seller.

Credentials and recognition

  • CAI (Certified Auctioneers Institute) and AARE (Accredited Auctioneer of Real Estate) designations
  • Licensed REALTOR® and auctioneer; personal property appraiser
  • Real Estate Phoenix Award, recognizing 10 years of annual sales achievement awards
  • Georgia Auctioneers Association Hall of Fame inductee
  • Licensed, bonded and insured firm

Sam’s goal is to provide the best services available, using either traditional or accelerated marketing auction methods, in marketing both real estate and personal property. Through education, involvement in the industry and personal improvement, he offers his best as a professional REALTOR® and auctioneer.